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Redesigned 'Keep Arizona Beautiful' license plate debuts just in time for Earth Day

The new teal design costs $25 to apply for and $25 for annual renewal and is available to everyone.
Credit: Local First Arizona
The redesigned "Keep It Beautiful" teal Arizona license plate is available for all.

PHOENIX — Looking for a change of scenery? How about a change of license plate? Local First Arizona has you covered.

The newly redesigned "Keep Arizona Beautiful" specialty license plate is here, just in time for Earth Day. The plate is available for purchase through the Arizona Department of Transportation Motor Vehicle Division. 

It costs $25 initially for the application fee and then $25 annually for renewal. Of the $25 annual fee, $17 goes to Keep Arizona Beautiful. Keep Arizona Beautiful engages community members across the state to keep rural Arizona clean through projects like litter collection, recycling programs and community beautification. 

More than 6,300 have been sold since the plate was created in 2013, generating more than $427,000 in total funding, according to ADOT MVD. This is the plate’s first redesign.

“Show your pride in Arizona’s unmatched beauty by purchasing a Keep Arizona Beautiful license plate,” Local First Arizona Director of Development Quin Works said. “Your specialty plate fee directly supports programs to keep Arizona’s roadways, rivers, deserts, mountains and rural communities pristine to ensure everyone can enjoy the clean and beautiful outdoors.”

Local First Arizona is a community and economic development nonprofit organization, according to the website. The organization was founded in 2003 and then in 2022, Local First Arizona acquired the Keep Arizona Beautiful charity. 

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