PHOENIX — The Pac-12 is pushing up negotiations for its next media rights agreements in the wake of the decision by UCLA and USC to leave for the Big Ten.
The Pac-12 announced that its board of directors has authorized negotiations.
The conference’s current media rights deal expires in 2024, but the Pac-12 accelerated the timeline for negotiations for the next one with two of its marquee programs headed out the door.
UCLA and USC leaving for the Big Ten in 2024 will knock the Pac-12 out of the nation’s second-largest media market.
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The city of Phoenix is home to five major professional sports league teams; The NFL's Arizona Cardinals, NBA's Phoenix Suns, WNBA’s Phoenix Mercury, MLB's Arizona Diamondbacks and NHL's Arizona Coyotes.
The Cardinals have made the State Farm Stadium in Glendale their home turf and the Footprint Center in downtown Phoenix is home to both the Suns and the Mercury. The Indoor Football League’s Arizona Rattlers also play at the Footprint. Phoenix has a soccer team with the USL's Phoenix Rising FC.
The Valley hosts multiple major sporting events on a yearly basis, including college football's Fiesta Bowl and Cactus Bowl; the PGA Tour’s highest-attended event, the Waste Management Phoenix Open; NASCAR events each spring and fall; and Cactus League Spring Training.