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The Valley turns into Flavortown: Guy Fieri is hosting a free Super Bowl LVII tailgate

Part food festival, part music festival, Guy Fieri's Flavortown Tailgate promises to be an unforgettable experience!

PHOENIX — The Mayor of Flavortown is bringing his culinary crusade to Glendale! Get hungry, because Guy Fieri's Flavortown Tailgate is happening Super Bowl Sunday.

Taking place directly adjacent to State Farm Stadium, the family-friendly event will host up to 10,000 fans for the ultimate tailgating experience.

Guy Fieri personally curated a host of restaurant pop-ups, select bars, tailgate fun, and musical performances from Diplo and LOCASH. Best of all? Tickets are free!

>> SBHQ: Check out the 12News Super Bowl guide  

Presented by Cash App and powered by TickPick, you can register for a free ticket online at guysflavortowntailgate.com/tickets. VIP tickets are also available for purchase on the website.

It's a taste of Phoenix highlighting local restaurants and bars as seen on Diners, Drive-Ins and Dives! Some of the big hits include:

  • Paradise Valley Burger Co.
  • Renee's Tucson
  • La Piazza al Forno
  • The Duce
  • And so many more!

“Flavortown is coming to Arizona for the big game," Fieri said, "Everything you’d want in a music festival and a food festival combined to create the ultimate tailgate for 10,000!! Killer food, plenty of drinks, Diplo, LOCASH…it doesn’t get much better than that. Let’s go!"

The event is happening right across from State Farm Stadium at 9191 Cardinals Way in Glendale. It will run Sunday, Feb. 12 from 11:30 a.m. to 4:30 p.m.

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Super Bowl LVII

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