If you're one of the almost 2 million people who follow Jan Brewer or Joe Arpaio on Facebook, you probably figure you'll get some of Brewer's truth-telling or Arpaio's bluster.

You don't get any of that.

The posts on their pages are virtually identical. Very little of it is personal. And you put money in their pockets with your clicks.

Turns out these two celebrity politicians are cashing in like a Kardashian.

"This is the first time I've witnessed politicians' sites being used to push out paid content from a paid vendor," said Max Fose, chief executive officer of IWS Digital Marketing. Fose ran Brewer's digital campaign when she was governor.

"Jan Brewer has over a million followers, so she has the reach like a celebrity would, like a Kim Kardashian."

Arpaio and Brewer are speaking with someone else's voice to their combined 1.8 million Facebook followers.

Arpaio confirmed to 12 News that he struck a deal with Anthem-based Liftable Media. Liftable streams conservative content from three sites to his Facebook page. He said he gets cash for the followers he delivers.

"I'm just shocked. I'm just shocked about the whole thing," said Mike Noble, a Republican campaign consultant.

"If I'm a supporter, are these actually the views of the person that I'm a very large fan of?"

A check of Brewer and Arpaio's pages at any given time shows identical stories:

Both alert followers to armed leftists at the Capitol; show Sean Hannity putting Ted Koppel in his place; and tease you to Vladimir Putin "breaking his silence."

The content provider, Liftable Media, consistently posts stories from three conservative web sites it runs: conservativetribune.com, liftable.com and westernjournalism.com.

Floyd Brown, whose son runs Liftable Media, helped provide the funding for the websites.

The elder Brown takes credit for creating the infamous Willie Horton ad for George H.W. Bush's 1988 presidential campaign.

Fact checks have questioned the veracity of the sites' news reports.

Fose said he would expect Brewer to speak up about that.

"I think Gov. Brewer, who has been the victim of fake news and people using her image in a manner that wasn't appropriate, would look into this," Fose said.

But Fose believes the era of celebrity ex-politicians cashing in on Facebook is now upon us.

"They all like to continue to be relevant. Social media provides them with that avenue," he said.

"When they leave office, their Facebook page, their property, has become theirs. So it's a way for them to stay involved, probably make a little bit of money."

Brewer didn't respond to several requests for comment.

Liftable Media said via email it couldn't comment because of non-disclosure agreements with its business partners.