TEMPE, Ariz. - Changing Hands Bookstore announced on Facebook that it will no longer use FedEx because of the shipping company's ties to the National Rifle Association.
Changing Hands is one of a several companies, both small and large, joining in the boycott of businesses with NRA ties.
The NRA boycott has targeted other large corporations, like Delta and United Airlines, Hertz and Avis rental car companies, insurance companies, hotel chains and more.
Most, including Phoenix-based Best Western and Tempe-based identity theft service LifeLock, have dropped their NRA discount programs over pressures from the boycott.
Experts say the boycott may be organized enough to impact the company's bottom line, as well as their public image.
"Trying something new, trying something different, I do think they're on a great path to affect change they're looking for," Scottsdale PR expert Jason rose said.
The boycott has largely been driven by the teenage survivors of the school shooting in Parkland, Florida. Those students have used media attention of the shooting to gather support for the boycott.
"The most powerful consumer or the most influential consumer is an eighteen year-old," NYU Marketing professor Scott Gallaway said. "They have an entire lifetime of consumer disposable income ahead of them."
The NRA has hit back, claiming the boycott is only strengthening the resolve of its members, and claiming the loss of a discount will not make anyone change their minds about gun control.