TEMPE, Ariz. - After four weeks of 32 sold-out performances at Arizona State University's Gammage theater, "Hamilton" brought in significant economical impact.
During its Jan. 30–Feb. 25 run the widely acclaimed musical brought generated more than $50 million in economic impact for the Valley, according to research done by The Broadway League.
According to Gammage Public Relations Manager Kari Amarosso, Broadway shows at Gammage not only cause an economic boon to hotels and restaurants, but also brings business to support services such as retail shops, hair and nail salons, parking, transportation services, even babysitters.
“More than 92,000 patrons from across the state, country – and patrons from as far away as Mexico, Canada and Sweden came through the doors at ASU Gammage during the 'Hamilton' engagement," Colleen Jennings-Roggensack, executive director of ASU Gammage, said in a press release.
Numbers from The Broadway League show touring Broadway shows contribute a cumulative $3.2 billion to the metropolitan areas that host the shows. On average, Broadway tours generate an economic impact of 3.4 times the gross ticket sales to the city's economy.
ASU Gammage’s Broadway series was recognized last year when ASU was named the 2017 Impact Business of the Year by the Greater Phoenix Chamber of Commerce.
Though "Hamilton" has moved on from the Valley, upcoming touring shows at Gammage include "The Color Purple," "The King and I," "The Humans," "School of Rock" and "Les Misérables."