(NBC News) Parents are shelling out a pretty penny this year for back to school shopping, with electronics eating up more of the budget.

According to a survey by Brand Key, parents will spend seven percent more this year on back to school tech, an average of $200, and more parents will be splurging for a big ticket item such as a computer this year.

"As far as laptops go it will start from $150 to $2000 plus, so understanding what your child actually needs and not overspending is going to be important," says Suzanne Kantra of Techlicious.

Off-brand accessories are another way to save.

For example, an iPhone charging cord from Apple is $29, but a similar cord is only $8 on Amazon Basics.

Read More