HOUSTON – The special edition Selena bags are already sold out at some H-E-Bs. The $2 bags are going for up to $99 on eBay.
H-E-B announced the bags as part of a new exclusive partnership with the Selena Foundation to benefit charity.
A limited edition Selena-themed tote bag were available at select stores starting at 9 a.m. Friday and at noon on HEB.com.
Selena’s sister helped unveil the bags at a Corpus Christi store in a video that was uploaded to YouTube.
She says the bags are being offered to give back to Selena’s fans as well as to the Selena Foundation. Proceeds will benefit the Boys and Girls Club of the Coastal Bend, Selena’s family says.
The are limited to two per customer.
As part of the announcement, H-E-B is donating $25,000 to the Selena Foundation.
They’re asking customers to show off their bags on social media using #SelenayHEB.