PHOENIX – 12 News/KPNX, the TEGNA owned NBC affiliate in Phoenix, Arizona, announced today a partnership with comScore, the nationally recognized research company specializing in live and time-shifted broadcast and cable television insights and analytics.
The partnership will have immediate impact for local advertisers and consumers, casting a deeper, more comprehensive lens around the dynamic Phoenix television market. The comScore research tools include reliable, real time consumer data, including advanced information on buying habits of viewers across media platforms.
What the 12 News/comScore partnership means for Arizona advertisers:
• Massive cable and broadcast database, more than a half a million households represented
• Custom research capabilities
• Second by second viewership trends and data
• Precise information and measurement around viewers buying habits and preferences
• Confidence in data: comScore viewing intelligence combines third-party consumer behavior information from sources like IHS, Experian, and Simmons, offering unrivaled information around TV demographics
• Advanced audience demographic information that allows for pinpoint accuracy in reaching niche audiences
“We are thrilled to bring new audience and consumer insights to our advertisers in Arizona”, said Dean Ditmer, President and General Manager of 12 News, adding, “comScore allows us to give our clients and consumers consistent and reliable information, with empirical and precise research. We believe the data most accurately reflects our unique and dynamic marketplace.”
12 News is located in Phoenix, the 12th largest television market in the country. ComScore provides local television research and measurement to 704 television stations among 82 ownership groups and reporting on 250+ networks.
“This tool helps tell a more robust story around the Phoenix television market and in particular 12 News,” said Tom Somers VP, Audience Intelligence & Development, TEGNA Media. “The ability to use advanced audience data and analytics to help reach viewers and serve our clients is critical.”
KPNX will move to primarily using comScore data effective May 2017. It will also become the primary source for audience estimating during the 2nd quarter and forward for KPNX advertisers.
About 12 News and TEGNA
12 News-KPNX TV is a top-tier NBC affiliate in Phoenix, AZ; owned by TEGNA, Inc. Focused on connecting the people of Arizona, you can find 12 News over the air on digital channel 12.1 (primary), 12.2 (weather), 12.3 (Justice Network), online at 12news.com, on Facebook at facebook.com/12News and on twitter @12News.
TEGNA Inc. (NYSE: TGNA) is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA offers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and G/O Digital, a customized local digital marketing company. For more information, visit www.TEGNA.com.
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