It's all in the taste and a new product claims to make the taste of cheap wine better in hours.
"It's one of those products that's kind of a disruptor," said inventor, Joel Paglione. "You know, it's going to get some people's back-up initially."
Because when you tell someone you can take a $5 bottle of wine and make it taste like a $50 bottle in just a few hours, eyes will roll.
"It's hard to really believe it until you see it, taste it, smell it."
Paglione, who is used to the eye rolls, is ready to make everyone a believer by pouring their cheap drinks into his Oak Bottle.
"It allows people at home to add years to their wine or spirit."
So how does it work?
"It's as simple as taking an inexpensive bottle of wine or whiskey and just pouring it in the Oak Bottle," said Paglione. "Once it sits in the Oak Bottle it adds oak tannin, it breathes through micro-oxygenation and it accelerates because of it's surface area to volume ratio, the vessel accelerates that aging process -- that oak maturation process."
People are used to seeing wines age in massive barrels, but Paglione made it smaller and sleeker which in turn makes it faster, only taking two to 12 hours.
"It's a set it and forget it type of product."
A product that has people all across the world talking. Their Kickstarter campaign surpassed their goal,