1912 Coffee gives other shops a boost

A Valley company is dedicated to assisting local, independent coffee shops around the state.

Forget Seattle. How about Arizona?

Some of the best coffee in the world can be found right here in the Grand Canyon state.

"I want the state of Arizona to be known as a coffee destination," said Jonathan Carroll, co-founder of 1912 Coffee.

That's why two local coffee shop owners started their new venture.

1912 Coffee exists to help other coffee shop owners who might be new to the business and its challenges, for example, the competition.

"Wow, there's coffee everywhere," said Ron Cortez, co-founder of 1912 Coffee, describing some of the reactions they hear from other shop owners. "It wasn't as easy as I thought it was going to be. How am I setting myself to be different than the rest?"

"There's a lot of elements behind the scenes that you really have to concentrate on," Carroll said.

They know, because they've been there, each operating their own successful shop and they're ready to help the competition.

"It's kind of like the tide raises all the boats," Cortez said.

"Getting more exposure, more awareness, hopefully more education, coffee consulting, website design, logo design," lists Carroll, describing the services of 1912. "All centered on coffee."

They want to help other coffee shops succeed in the hopes of raising the profile of the entire coffee culture found right here in Arizona.

"You help them become successful, so that relationship will be there for years to come," Cortez said.

"Part of 1912 is to take the next step forward and I think we're going to accomplish that," Carroll said.

Part of raising the profile of Arizona coffee includes holding some special events. For example, 1912 is holding a "Cappuccino Art Throwdown" where all the best baristas will compete. It's happening on Saturday, January 30th at Exo Roast Company (403 North 6th Avenue) in Tucson. Registration takes place from 6 to 7 p.m. with a $5 entry fee for any baristas wanting to compete.


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