Often cheesy, but never dull -- ADOT has mastered the quirky freeway sign.
The department's eccentric safety messages actually started two years ago on the day before Thanksgiving. Remember peas and guac? That sign went viral and since then, they've been full of pop culture and holiday references.
Two years ago, on the day before Thanksgiving, we displayed our first quirky safety message. Overhead signs around the state reminded Arizonans that drinking and driving go together like peas and guac. That went viral, and we’ve been picking opportunities to deliver similar messages ever since.
On Wednesday, drivers saw this sign pop up on the overheard signs: "Sober Driver? Dilly! Dilly!"
Don't visit the pit of misery. Drive sober. pic.twitter.com/FfWQbOOKyo— Arizona DOT (@ArizonaDOT) November 22, 2017
The message, from a popular Bud Light commercial, received mixed reviews from Arizona drivers.
Some got it.
I saw this sign on my way home from work and laughed my butt off. Well done!— Mark Attico (@celebratewewill) November 23, 2017
Others missed the reference.
Yeah this one went over my head....— Bobby Stolp (@StobbyB) November 23, 2017
And on Thanksgiving, a song reference because "bird is the word."
On turkey day, let’s all make safe decisions on the road. Impaired? Sleepy? Don’t get behind the wheel. pic.twitter.com/hKwPqAwnz4— Arizona DOT (@ArizonaDOT) November 23, 2017
An "oldie but goodie" one person wrote in reference to the sign on Facebook.
So enjoy the signs this holiday season and, in the words of ADOT, "let’s all make safe decisions on the road."
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