For Odell Beckham Jr., the stakes and circumstances are clear.
The New York Giants wide receiver will again be the center of attention, this time in Sunday night's game against the Green Bay Packers, and he can't afford to lose his composure.
Beckham has pivoted from dismissive to apologetic after his second straight week with an emotional outburst. With coach Ben McAdoo making it clear he expects more of his star, this is Beckham's best opportunity to demonstrate he can face physical play and trash talk without unraveling.
“I definitely know I can do a better job at that,” Beckham told reporters Thursday. “The thing that kills me is I remember when I was a kid and I looked up to somebody and watched them and emulated them and did things like that. What I’m doing is not something I would want a 6-year-old boy to be out there and learn from."
Beckham has yet to catch a touchdown pass this year, and he grumbled this week about his involvement in the offense. Against the Packers, he should have an opportunity for a breakout game.
With Sam Shields still sidelined by a concussion, Demetrious Randall has been forced into an uncomfortable position as the team's top cornerback. Detroit Lions wide receiver Marvin Jones hauled in six catches for 205 yards and two touchdowns in Week 3, and the Minnesota Vikings' Stefon Diggs recorded nine catches for 182 yards the previous week. Randall also is listed as questionable with a groin injury.
The Packers, who are coming off a bye, likely won't let Beckham off easy. Defensive lineman Mike Daniels already said he plans to get under his opponent's skin.
For a Giants team playing at Lambeau Field on a short week, Beckham needs to deliver without significant distractions.
Here are four other matchups that will define Week 5 in the NFL: