It seems like everyone across America is filling out an NCAA tournament bracket this week before the games tip off.
Whether you have Arizona going all the way or you're picking more of a Cinderella candidate, it's important to have a strategy when you're picking your bracket.
That is, until it's totally busted by some 13 seed nobody thought would win.
Nobody's going to get all the games correct, and you probably won't win your office pool, so why not lean into the madness and use completely non-basketball data to inform your choices?
Here are some ways you can keep it light while you fill out your bracket:
Don't just rely on whether you like Northwestern's purple more than Vanderbilt's gold -- go deeper.
How do Michigan's maize and blue complement each other? Is the combination more or less aesthetically pleasing than the black and bright orange of Oklahoma State?
This one's simple.
Google both teams' coaches and whichever one looks less likely to yell at you like a walk-on who dribbled the ball off your foot in practice wins.
By this metric, South Carolina is already eliminated.
Which mascot would win in a fight on a basketball court?
It's important to stipulate the location of the fight because arguments could be made for avian mascots or others, depending on the setting.
But the games happen on the court, so the fight should too.
While the Northern Kentucky Norse would be tough to handle, I'd have to argue the UCLA Bruins are the most fearsome.
Whichever team comes first in the alphabet, that team is destined to be first on the scoreboard.
Watch out, Xavier.
Proximity to home
You can base this on distance from your own house or distance from the playing arena.
Either way, the Arizona Wildcats probably have a good shot -- they play in Salt Lake City, then San Jose, and if they make it through that region, Glendale.