Skittle, yahoo, Google, butterfly.
Those are just some of the typically inoffensive words taking a new meaning online as some users look for ways to post racist, bigoted or offensive comments without being censored.
“The substitute words are meant to circumvent the system,” said Carlos Galindo-Elvira, the regional director for the Anti-Defamation League in Arizona.
Under the code, which is believed to have been created in an online forum, Skittles aren't just candies, they're Muslims or Middle Eastern people.
Jews are Skypes, Yahoo represents Mexicans and Google -- that's the n-word.
“They're meant to be coded but still deliver the impact that's intended,” Galindo-Elvira told 12 News.
Many believe the code is in response to sites like Google, Twitter and Facebook trying to crack down on cyber hate which can come in the form of harassing posts, racist comments or activity possibly linked to terrorism.
“They're not trying to crack down on free speech or on people expressing their opinions,” Galindo-Elvira said, “I think what they're responding to are words or language meant to create harm.”
That harm can sometimes have negative or violent effects beyond the internet.
Still, most believe getting rid of all hate speech online is an impossible task.
While all social media sites have problems with cyber hate and harassment, many analysts believe Twitter’s decrease in users was partly due to the site’s inability to stop internet trolls from abusing people online.