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A touching video shows a man who used Amazon Prime to help homeless. Phoenix can be part of this.

He used a smartphone app to deliver items to people in need.

When I first saw the video, I was in tears.

Rob Bliss, a video director out in New York City whose video has gone viral for all the right reasons, took paying it forward to another level.

He used a smartphone app to deliver items to people in need.

In this case, Rob used Amazon Prime to help people in need around New York City.

"I was looking at some different smartphones apps and thinking how could we repurpose some of these popular apps to do something about a social issue," said Rob.

It's an important matter to really keep emphasizing the true meaning of giving back.

Rob's video made good deeds go viral.

"That was the goal, to show people that this was possible and to let them take it one step further," Rob said.

Rob says he can see how his video might seem fake to many coming from him, since he's the one filming it.

"The people that could go on and do it themselves, those are the real heroes -- I think," said Rob.

He also mentions that all the items that he gave away in the video came from his pocket.

"It was a challenging environment to go out and capture these little moments among the chaos of the crowd," he said.

As we all know, New York City is no joke. But what about Phoenix? Would it be as easy in Phoenix to do the same good deed as Rob did in New York?

There are more than 5,000 identified people experiencing homelessness in Maricopa County, according to Maricopa Association of Governments.

"I think it could work in other states, really, as long as they have some kind of services that do one- to two-hour deliveries," said Rob.

Rob wants to reiterate that Amazon had no participation in his video and the company had no idea he was doing this until after the fact.

The idea of using an app from your smartphone maintains the immediacy which many people nowadays live by. People want to see results fast.

"If we simply donate to a nonprofit, we don't see the handoff that something like this -- it does deliver (immediately)," he said.

Rob hopes that many will open their hearts up, not only during the holidays but always.

If you give this act of kindness a shot, we want to know about it. Use our hashtag #BeOn12 to tell us your story.

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