March 20 marks the first day of spring for 2017 and in celebration, Rita's is giving away free Italian ice to customers.
Customers can grab a free Italian ice from 12 p.m. to 9 p.m. at one of Rita's several Valley locations in Phoenix, Scottsdale, Glendale, Tempe and Gilbert.
Locations can be found online here.
Rita's also urges customers to share their experience using #ritasfirstdayofspring for cool prizes.
The free "Ice Day" special is limited to one per person.
And if it's ice cream you crave, Dairy Queen is giving away a free ice cream cone March 20.