PHOENIX - Dutch Bros Arizona is holding a fundraiser for the families of the man and two sisters killed in a fiery wrong-way crash Friday on I-17 a week ago near Greenway Road. 

The popular coffee shop says it will give the proceeds from every drink sold at its Camelback Road and Central Avenue location to the families of Keaton Allison, and Karli and Kelsey Richardson.

“We want to do everything we can to support their families in their time of need,” Dutch Bros wrote on Facebook.

Allison was driving south in the northbound lanes of I-17 early in the morning on April 14, according to the Arizona Department of Public Safety.

The Richardson sisters were heading north to the Grand Canyon.

The collision killed all three and left their cars mangled in the middle of the I-17.

Allison and Karli Richardson were students at Grand Canyon University. Karli was set to graduate this semester.

PREVIOUSLY: Family of sisters killed in I-17 wrong-way crash speaks out

According to Dutch Bros, Allison worked for the company while one of the sisters was a regular.

“Thank you so much for all of the support and love sent on behalf of both families! We have been in contact with both families, and have chosen as a company to remain objective in this situation,” the company wrote in a Facebook post. “We simply are here to offer help and relief to two families during their time of need.”

If you can't make it to the Camelback and Central location, Dutch Bros said it will be accepting donations at all of its Valley locations.