PHOENIX - Amazon Prime Day is the perfect opportunity for online shoppers to find deals on things they need.
The online "holiday" is also a reality check for one local business trying to make ends meet.
"I think it's a storm we need to weather. I call it hurricane Amazon," says Debbie Easley.
This August, Easley's Fun Shop will mark its 70th year providing costumes and party favors to Phoenicians.
Easley and her family recently decided to close the store on Mondays in order to combat declining sales.
"I'm going to do everything I can to stay in business," Easley says.
Over the years, online retailers like Amazon are attracting business away from local shops who once flourished in the marketplace. Easley says the emergence of Amazon is something her customers have told her is making them think about shopping online.
"Amazon, let's face it, it's a great thing. That guy deserves to be rich and I'm all about that,” Easley said. “If we are not strong, Amazon is going to put us out of business but I don't think that's Amazon's fault."
Over the last year or so, Amazon has lent a billion dollars to more than 20,000 small business' in an effort to help them thrive. As for Easley, she's not mad at Amazon for having a great idea.
"If you really love you're small business," she says, "you will find things to do that Amazon can't."